Introducing the rising stars of Madison Avenue.
Whether developing breakthrough ad campaigns, using data in new ways, or coming up with new ways to reach consumers, this crop of young advertising professionals is turning traditional advertising on its head and shaking things up on Madison Avenue and beyond.
Criteria and methodology
Business Insider has in the past recognized the 30 most creative people in advertising under 30. This year we broadened the criteria to include rising talent in departments beyond creative while increasing the age limit to 35.
We’ve included people with a variety of roles and experiences, spanning planning, creative, strategy, business development, and talent. We looked beyond ad agencies to consulting companies like Deloitte Digital and IBM iX that are increasingly competing with them.
We finalized the list based on agency and peer nominations, our own research into their awards and campaigns, the influence they’ve had on their companies, and their potential to be future leaders in the industry.
Thank you to everyone who submitted a nomination, and congratulations to our winners. (The rising stars are listed in alphabetical order by last name.)
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